About Us

About Vaya

Betsy Martin

Founder & CEO

  • 25+ Years Building Return for the World’s Most Loved Brands
  • Industry Recognized “Roadmap to ROI” 
  • $11 Billion Global Transactions
  • 40+ Best of Industry Awards
Betsy Emery Martin started Vaya with a mission to help companies of all sizes to remove unknown risks to grow in a sustainable way. VayaConnect is the first strategy SaaS platform that combines smart technology and a network of subject matter experts to empower key decision makers.

Vaya delivers clarity and measureable results through a propietary strategy process, data insights and goal setting across a holistic view of a business. By taking a customer-centric approach, Vaya helps businesses fuel growth with agility and competitive differentiation.

Meet the Team

Tim Peterson

Chief Client Officer

Tim is an award-winning Digital Marketing and Ecommerce expert with more than 20 years experience as a CMO, VP Ecommerce and thought leader in Omnichannel. Brands he has worked with include Williams-Sonoma, Macy's, Nature's Bounty, and Gap, Inc.

David Navarro

Senior Principal Consultant, User Experience Leader

David is experienced in all aspects of the design process: using metrics and research to provide solutions that are functional and impactful. Prior to Vaya, David lead the Digital Design & Marketing Team at Frontgate.com & Grandin Road. 

Kevin Hornschemeier

Customer Intelligence

Kevin has been building and shipping software for 15 years as a full stack software engineer and product manager. From small startups to large corporations, he's helped drive product releases for millions of users. Brand Experience includes: Kay & Jared Jewelers, Hipmunk, Western Digital.
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