User Experience Strategy

Nasir Rasheed is an accomplished creative brand strategist and storyteller with over 25 years of experience in global marketing across the fashion, tech, retail, and lifestyle sectors. His career began with a shift from biochemistry to creative entrepreneurship, founding the cultural marketing agency Neverstop. This agency became renowned for integrating art, technology, and storytelling, pioneering culturally resonant brand campaigns for major clients like Nike, Microsoft, and Nordstrom.

Rasheed's expertise lies in translating brand identities into immersive experiences that combine physical and digital spaces with social media, creating authentic connections and driving measurable business growth. His work includes award-winning campaigns such as Nike's "Be True" initiative in China and groundbreaking experiential activations like Cricket Wireless's World's Largest Cell Phone Pop-Up Store.

A visionary in cultural branding, he coined the term "Cultural Engineers" to describe his agency's approach to leveraging cultural zeitgeist for impactful storytelling. Rasheed has received multiple accolades, including Clio and Cannes Lions awards, underscoring his ability to deliver innovative, results-driven campaigns. His blend of strategic insight and creative execution makes him an asset as an advisor, offering expertise in aligning brand narratives with emerging cultural trends while fostering long-term consumer loyalty. Rasheed’s combination of creativity, industry insight, and leadership in crafting transformative brand experiences would be invaluable for navigating competitive markets and resonating with diverse audiences.

Nasir's brand experience includes: Nike, Sephora, Cricket, Sarah Jessica Parker, MPG, Nordstrom, Adidas, Microsoft, Uniqlo, Range Rover, Kate Spade, Scion, Yahoo!, and NBC.