User Experience Strategy | Vaya LLC

Betsy Martin is an accomplished entrepreneur and eCommerce leader, known for her expertise in digital growth strategies and brand transformation. As the Founder and CEO of Vaya Ventures, she leads three impactful companies: Vaya, a digital performance platform; Orca Communications, a public relations firm; and Real Wellness, a wellness company. Her ventures are dedicated to creating meaningful impacts that align with environmental and social values.

Betsy has garnered over 40 "Best of Digital" awards, a testament to her innovative approach in eCommerce and digital strategy. Her work has been featured in leading media outlets, where her projects—like Best Shopping Website and Best Education Website—have set new standards for online engagement. Betsy's portfolio includes high-profile partnerships with brands such as Nutrisystem, WebMD, Visa International, The Vitamin Shoppe, and Procter & Gamble, among others.

As a trailblazer in eCommerce during the dot-com era, Betsy led teams that created influential eCommerce sites for top brands like Eddie Bauer and Crate & Barrel. She has also contributed to digital education initiatives for institutions such as the University of Michigan and the Bill and Melinda Gates Foundation. Additionally, her leadership extended to social justice as the founding Executive Director of OneJustWorld at the Union Institute and University.

Her strategic insight, combined with a passion for social impact, makes her an invaluable advisor, especially for companies focused on sustainable growth and community engagement. Betsy’s experience with client services at Fry, Dun & Bradstreet, and MicroStrategy further underscores her expertise in scaling and guiding high-growth organizations.

Betsy's brand experience includes: Procter & Gamble, Symantec, Healtheon/Web MD, Visa, Sterling Jewelers (Kay, Jared, Zales), New York and Company, Nutrisytem (USA, Ca, and Japan), Eddie Bauer, Crate and Barrel, Coach, Godiva, Speigel Group, University of Michigan, AAA Autoclub Group, CMN Music, Bigelow Tea, Johnny's Selected Seeds, Berkshire Hathaway Companies (Executive Jet Management, NetJets, Star Furniture, & more).