User Experience Strategy & Design | Vaya LLC

Tim Peterson is an award-winning digital marketing and eCommerce executive with over 20 years of expertise in omnichannel strategy, brand growth, and online retail. His career spans leadership roles as a Chief Marketing Officer and VP of eCommerce, where he has consistently delivered innovative solutions and measurable success for some of the world’s most recognizable brands.

Tim has collaborated with industry leaders like Williams-Sonoma, Macy’s, Nature’s Bounty, and Gap, Inc., where he implemented forward-thinking strategies that bridged digital and in-store experiences to enhance customer engagement. His deep understanding of omnichannel retail has made him a trusted authority in creating seamless shopping journeys that drive both customer loyalty and revenue growth.

Renowned for his thought leadership in digital transformation, Tim has a proven track record of scaling eCommerce platforms, optimizing digital advertising campaigns, and harnessing data-driven insights to inform strategic decision-making. His ability to navigate rapidly changing consumer behaviors and leverage emerging technologies positions him as a key advisor for companies aiming to thrive in competitive digital marketplaces.

Tim’s blend of visionary thinking and practical expertise makes him a valuable addition to any advisory board. His guidance can help organizations streamline their digital strategies, adapt to evolving market dynamics, and achieve sustainable growth through integrated marketing and eCommerce excellence.

Tim's brand experience includes:

GE, Apple, Macy's, Bloomingdale's, Dick's Sporting Goods, J Crew, 1-800-Flowers, Hobart, Nature's Bounty, The Vitamin Shoppe, Norton, Symantec, Zero Fox, The Home Depot, Lands' End, Target