1: Reach your audience on an intrinsic, relatable level

The first step to content marketing is to thoroughly understand your audience. Research the driving forces behind their actions. Spend time with them online. If you are listening to what they are saying on social media and other venues, you can tailor content to their interests. The time you take understanding your customer personas will help create more relevant, engaging, and valuable content that they consume, share, and act upon.

This can take many forms: Giving your audience information they can put to use in their everyday lives, delivering new infor- mation that they find interesting, or simply entertaining.

The quality of your writing, your tone, and your style all play an important part in creating popular and shareable content. Over time, build up a library and style guide so that your brand is consistent and new content is easier to create.