The Vitamin Shoppe is a leader in health and wellness products with over 700 locations throughout the United States. As more competition entered the market, The Vitamin Shoppe looked to Vaya to help create a seamless purchasing journey to remain competitive.

• Vaya created The Vitamin Shoppe omni-channel (Web, Mobile, Social and Store) user experience strategy roadmap to meet investor goals for $600 million + increase in overall revenue through digital deployment and integration.  
• Focus on a fully integrated content, community, and commerce experience through all stages of customer journey (awareness, acquisition, conversion, loyalty and advocacy).   
• Developed a mobile user experience, fully integrated to a central user profile for content personalization, offer optimization, and robust logged-in user experience.  Our innovative approach to architecture was recognized by Internet Retailer and resulted in 18.5% increase in digital revenue contribution to sales.
• The eCommerce strategy and designs for The Vitamin Shoppe were validated prior to launch. A/B testing and analysis of the final designs using a full featured prototype were tested against the current live site. Optimizations were implemented before go live for an accelerated return.